Disruptive forces are impacting the world of distribution – in particular cloud, but also mobility and other new social and digital trends.
You need to rethink your value as a result and assist big elements of the IT channel with the transformation necessary to respond to these influences.
It means the things you (and your partners) will be selling are going to change, bringing with it new vendors, new technologies and new services. That in turn places more emphasis than ever on good marketing, to spread the word, sign-post the opportunity for partners and activate change.
How we help
We help you to:
- Understand your value proposition and build a strategy that supports it
- Build marketing programmes that recruit and engage partners
- Better differentiate your business from the competition
- Use marketing to boost your credibility as a serious partner for your vendors and customers
- Leverage more marketing funds to create mutual growth with your partners
- Improve revenues through more successful marketing