Case study: ISN Solutions

ISN Solutions

Power station

Background

  • £5m TO reseller and technology integrator
  • Focused exclusively on the upstream Oil & Gas sector
  • Near 20 year heritage delivering services to this vertical market

The Objective

ISN felt that they needed a fresh marketing strategy to attack the small but lucrative oil and gas market, identifying them as thought leaders and creating the necessary pull to win new customers.

Our Involvement

Following an initial Strategy & Value Proposition Workshop we clearly defined the ISN value proposition and created a long-term marketing strategy.   With minimal in-house marketing expertise, ISN chose to outsource their marketing to Asgard to ensure the strategy could then be executed upon.  Working with them on an on-going basis we helped the business deliver a variety of marketing projects including:

Business rebrand – including website and collateral assets, to give ISN the presence and synonymy with the oil and gas sector.

Content – a regular monthly newsletter, case studies, high quality customer collateral and regular blog articles.

Database Marketing – significant work to assess the quality of customer data and acquire appropriate prospect data.

Events and IT Lead Generation – to help generate new business by focussing on key technology and service propositions.

The Result

Marketing is tightly aligned to the business strategy and ISN has developed a ‘voice’ in the market, commenting and expressing an opinion on issues of the day relevant to the target audience.  The work on data and demand generation has brought the business into regular contact with suitable customers and this proximity has led to some significant business wins.

“Asgard’s passion and energy has made a huge difference to our business. In the early days their contribution to our strategy was invaluable and continues to be so. I’ve been delighted by how they have then turned this into real activity that’s created results – in my experience this is easier said than done! What I have been most impressed with though is the care and consideration they show for our business.”

David Ellison, Director and Co-Founder

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