Case study: Spherica

Spherica

Spherica logo

Background

  • Specialist IT services and solutions provider
  • Focussed on business critical IT
  • Extensive expertise in datacentre transformation and end-user computing

The Objective

Spherica had no in-house marketing function, but still wanted to ensure it was presenting itself as credible and professional organisation to new and existing customers.  They wanted to outsource their marketing function to an experienced team that they could switch on instantly and immediately start feeling the benefit of.

Our Involvement

Spherica chose to outsource its marketing to Asgard.  It means we act as their virtual marketing department day-to-day and they access a highly experienced team of professionals that they might otherwise not be able to attract or retain.  Our role has been to help Spherica with a host of activities from strategy definition to tactical execution of campaigns.

The Results

We have helped Spherica achieve the important foundations to be able to professionally represent themselves in the market – from defining their company value proposition and launching their first website to creating inbound sales enquiries the result of ongoing campaigns and regular communications into an appropriate base of prospects.  The net effect of this effort has helped them to grow their trading customer base by 20% and become a serious contender in a host of opportunities they otherwise would not have discovered.

 

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