Case study: TLM Technologies

TLM Technologies

Petrol station

Background

  • Specialist service and solutions provider to the Petrol and Convenience sector
  • Unique industry-specific application development skills
  • Sales revenues in excess of £8m

The Objective

A recent acquisition had given the business a unique position in the market regarding the provision of point of sale solutions in the petrol and convenience sector.  With the National Convenience Show – one of the industry’s most significant events – on the horizon, TLM Technologies wanted to redefine its go-to-market proposition in light of its new capabilities and ready for launch at the show. Mindful that part of their new proposition would enable them to capture potentially one-time contract opportunities in a diminishing time window, TLM Technologies needed to move quickly.

Our Involvement

TLM Technologies engaged Asgard to run a Value Proposition Workshop for the board of directors.  This provided a forum for us to question and probe around the new value the business would be able to deliver for its customers.  We turned these inputs into a series of recommendations what would form the basis of a new messaging platform, distilling what they now stood for into three simple messages and an overall approach that would resonate with the audience.

The Results

TLM Technologies used the messaging platform to inform their presence at the National Convenience Show, using it in the stand design, collaterals and in-person contact with visitors to their stand.  The work we did helped TLM Technologies capitalise on a time-sensitive opportunity that might otherwise have been lost had they not been able to properly communicate their new offering.

 

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