How we did our bit in a challenging year

Are you as glad as we are to see the back of 2020? It was a tough one for everyone, but we all made it through by helping one another, and we’re grateful to all those who supported us.

  • 5th January
neon light in a shape of a heart

In 2020, we were keenly aware of just how tough charities had it. In-person fundraising events and physical collections were unable to happen, and with so much uncertainty, it’s understandable that people needed to hold onto any spare change. Sponsorship donations hit an all-time low in August, when levels were half of what they would normally be any other year.

Right back at the start of the year, Asgard decided that we really wanted to give back to our both our local community and to some worthy national causes.

Celebrating local superheroes

For smaller, local charities that can’t rely on flashy marketing, repeat donations and guaranteed publicity, the effects of COVID-19 have been devastating. It’s so important that these charities, which rely so heavily on word of mouth and local people taking action, are kept alive so that they can continue doing good in our communities. Shockingly, one charity that we have partnered with were only able to raise just £700 in the whole of 2020.

In that light, just before Christmas, we set aside £1200 to be split across two charities that we feel truly passionate about:

  • The Charlotte and Craig Saving Hearts Foundation was set up by two local parents in response to the devastating loss of three of their children to sudden cardiac arrest. To ensure that other families have a better chance of avoiding this pain, CCSHF tirelessly raise money to install defibrillators in schools, sports venues and public places across Warwickshire and the West Midlands.
  • Alcester Day Care is a day centre and café located in the same town as us that supports people with dementia, their carers, family and friends. They are a local charity group that do great work offering valuable respite to carers, but they don’t receive any government funding. Our donation will help fund the next stage of their support offering: a permanent Dementia Centre in the heart of Alcester.

Benefitting those further afield

In tandem, we also wanted to support some larger, further-reaching charities and asked our clients for their help in deciding how we made a further donation. We were overwhelmed by the positive response we got, and if you ‘chose a charity’, then thank you for playing your part in our festive campaign. Consequently, we were able to donate the following:

  • Crohn’s & Colitis UK: £185
  • Dementia UK: £185
  • Medical Detection Dogs: £125
  • Shelter: £345

Ten years of Asgard

2021 is a very important year for Asgard: we’ll be celebrating our tenth year in business! We’re hoping to make it our best one yet. As part of our celebrations, we’ll be continuing our charitable efforts, both on a local and a national level. Keep your eyes peeled on our socials and our site for updates.

If you have any questions (or ideas for us!), then give us a bell: 01789 761 384.

Elly Lee is a Junior Marketing Executive at Asgard and has helped to deliver a number of successful campaigns for our customers.

Elly Lee, Junior Marketing Executive, Asgard Marketing

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